When Is the Best Time to Post on Threads in 2024?

Engagement is vital to an effective social media strategy — and one part of that is knowing when to connect with your audience. Now, with the emergence of a new Meta social media platform, many marketers, content makers, and other users are wondering about the best times to post on Threads

Alongside Facebook and Instagram, Threads is the third social media platform in the Meta family. While it is a text-focused platform, marketers still have an incredible opportunity to start conversations through effective video marketing content. 

Here, we’ll walk through the best time to post on Threads and how you can make the most of your content schedule on the platform. 

Does Posting Time Matter on Threads?

Threads posting time matters, just like it does on every other social media platform. If you’re debating the best Threads post times, know you’re not alone in that uncertainty. 

Understanding the Threads Algorithm

Since Threads is still a new social media platform, we still have a lot to learn about how the Threads algorithm works.

But the good news is that we’re not starting with a blank slate. Thanks to the Facebook algorithm and Instagram algorithm, we’re familiar (as much as you can be) with Meta’s algorithms. 

You’ll want to plan your posts to go live when you know your audience will likely be active on the platform. Like the Facebook and Instagram algorithms, your post is expected to first undergo a trial period with a group of your engaged followers. If the post performs well within that refined group, the algorithm will likely spread it to a wider audience. So the better your post performs right away, the more likely your post will reach more users on the platform. 

Best Times To Post on Threads

Similar to other social media algorithms, posting time is an important part of the Threads algorithm. Here are some of the most effective times to share content on the platform: 


If your brand is looking to get a successful start to the week, it’s best to post in the morning or early afternoon. Users are more likely to be online as they’re starting their day and work weeks. On other Meta platforms, it’s best practice to post before 1 p.m. on Mondays. 


The most effective time to post on other social media platforms, including Meta sites like Facebook and Instagram, is on Tuesday in the morning, so it makes sense that Tuesday mornings will work for Threads, as well. 


When it comes to the best time to post on Facebook and on other Meta platforms, late morning and early afternoon is most effective — specifically between 11 a.m. and 1 p.m. 

During this time, some people might be struggling with a mid-week slump. If you share inspirational, educational, or otherwise uplifting content, you’ll be able to catch their attention.  


On Thursdays, mornings are once again the best time to post. If you can aim your content between 8 a.m. and 12 p.m., you’ll be able to align with Meta platform best practices. 


On Fridays, the ideal posting time differs across platforms, even across different Meta platforms. But a good place to start is during the lunch break, around 12 p.m. 


Typically, brands can expect a dip in engagement on the weekends. On Saturdays, the best time to post on Instagram and other Meta platforms is in the morning, so try to get your posts live between 8 a.m. and 10 a.m. 


Sundays are trickier when it comes to the best time to post on Threads, but evenings are a safe place to start. Once people have prepped for the week ahead, they might take some time to scroll through social media before bed, so try to post content between 7 p.m. and 9 p.m. on Sunday nights. 

Considerations for Timing Your Threads Posts

When you’re scheduling your content, there are several elements you need to consider, including time zones, locations, and more. Let’s dive into these in more detail. 

Time Zones

The internet spans the globe, so make sure you consider time zones when planning your content — specifically where the majority of your potential customer base is. If your business is on the West Coast in the US, but your audience is mainly in Europe, you’ll need to adjust your posting schedule accordingly. 

Geographic Location

Similar to time zone differences, geographic locations should be taken into account when you’re crafting your posting schedule for Threads. Depending on the location of your key demographic, you’ll want to keep holidays, time of year, and more in mind. For example, you don’t want to share summer content if most of your audience is around the world, bundling up for a chilly winter evening. 

User Behavior

One of the most important elements to take into consideration is the behavior of your audience. Take the time to understand when your audience is online and engaging with content — not just people in general. 

Engagement Trends

Hand-in-hand with user behavior is engagement, which helps you understand when and what to post for optimal content performance. You can take a look at each post to find how many users liked, replied, shared, or otherwise engaged with your content to find trends in engagement and optimize your strategy. 

Types of Content

While Threads is promoted as a text-first app, the main purpose is to start conversations. With seamless photo and video post options, you can utilize several different types of content across the platform. 

Related: When Is the Best Time To Post on Social Media?

How To Measure Success

Measuring success on Threads varies depending on your social media goals. Some brands might focus on growing their audience, while others might promote conversions through social media video e-commerce

No matter your goals, it’s essential to have your key performance indicators (KPIs) in place so you can track, measure, and optimize your strategy. 

It’s Not a Perfect Science

Remember, the best times to post on Threads will vary from brand to brand. What works perfectly well for your team might not work well for another brand in the same industry. These best practices are general, so you’ll need to test your own content to find the best posting times for your business.

Does Threads Have Analytics?

So far, Threads doesn’t have any in-platform analytics, and it’s not available on the Meta Business Suite. But don’t worry — you still have access to relevant information. As you’re getting started on the platform, you can refer to your Instagram and Facebook analytics to help you improve your content types, most effective posting times, and more. 

Test, Test, and Test Some More

Similar to any other platform, you have to test your content. While it might have been optional in the early social media days, it’s no longer a nice-to-have feature. Now, testing is essential for your social media video marketing strategy. 

Testing, measuring, and optimizing your Threads campaigns requires more manual work than normal. Since there aren’t analytics specific to the platform, you’ll need to scroll through your content and find what has worked best for you so far. 

Making Threads Videos at Scale

Marketing on Threads can be complex, especially when balancing your existing social media video marketing campaigns while adding in a new one. The good news is, you don’t have to do it alone. 

At QuickFrame, we have an agile end-to-end video production platform that connects you with leading video makers and production teams. No matter your brand, objective, or audience, we can help you identify best practices and grow your digital presence with effective video marketing content. 

Contact us today to get started. 

When To Post on Threads: Final Thoughts

No matter your industry, Threads (and other Meta platforms) create an incredible opportunity for your brand to connect with your audience. As you continue spending more time on the Threads platform, you’ll be able to optimize your Threads video marketing strategy, including when to post on Threads

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