How To Get More Views on TikTok: 10 Proven Strategies

Since its launch in 2016, TikTok has rapidly evolved into a cultural phenomenon. In fact, TikTok became the most downloaded app worldwide in 2022, and it’s consistently kept the title as the reigning champion since. 

As TikTok evolves into a primary platform for entertainment, brand promotion, and various creative pursuits, it will only become an increasingly competitive space. Navigating the platform as a brand, video maker, or production team now requires a strategic approach and a clear understanding of the ever-changing social media landscape. 

This growth and importance of the platform have left users wondering how to get more views on TikTok. Let’s explore 10 proven methods on how to get more views before your competitors beat you to it. 

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1. Embrace TikTok Trends

If there’s one thing you need to know about TikTok, it’s that the platform is driven by trends. And although you don’t need to keep up with every trend on the app, there are undeniable advantages to staying engaged. Trends foster a sense of community on TikTok. Participating in them makes you part of a larger conversation, encouraging users to interact with you through comments, duets, and stitches. 

TikTok and other social media video marketing trends can serve as springboards for creative content. Putting your own spin on trending topics can lead to fresh and engaging videos that resonate with your viewers. Keep in mind, however, that while embracing trends can enhance your visibility, you should always be authentic and stay true to your unique voice above all. Not every trend will be right for your brand or audience, so don’t force it. 

2. Collaborate With TikTok Makers

If you’re wondering how to get more views on TikTok, teaming up with like-minded makers can certainly help. Collaboration can be a powerful engine for growth, boosting views and engagement for everyone involved. To make this collaboration effective, choose makers whose mission aligns with yours to ensure the collaboration feels natural and resonates with your audiences.

Partnering with another maker taps into their existing follower base, exposing your content to fresh eyes that might not have found you otherwise. This cross-pollination organically expands your reach and opens the door to potential new fans. A beauty brand, for example, might collaborate with a fashion influencer, or a luggage brand might collaborate with a travel maker. 

3. Optimize Video Length

While TikTok doesn’t explicitly state its length preferences, the algorithm seems to favor videos that users watch in full. If viewers consistently scroll away from longer videos, the algorithm might push them down in favor of shorter, more engaging ones. Conversely, if your longer videos consistently get high completion rates, it signals strong audience engagement, potentially boosting your visibility.

With people immersed in various screens throughout the day, this trend probably isn’t going anywhere. So if you’re not sure where to start, begin with shorter videos that can drive engagement. At the end of the day, the best video length depends on your specific audience and content type. Testing different lengths and analyzing performance metrics like watch time, completion rate, and engagement rate will show you what you should try to replicate.

4. Use TikTok’s Sound Library Creatively

Getting more views on TikTok shouldn’t be rocket science. The platform already has multiple built-in tools to help you achieve your goals — you just need to figure out how to use them effectively. 

The TikTok sound library, for example, is a free and readily available resource for makers. It offers a plethora of options that can help spark creative video ideas and inspire new content formats. Experimenting with different tunes and sound effects can lead to unexpected, engaging concepts. After all, sounds are massively helpful in setting the mood, evoking emotions, and adding layers of meaning to your videos.

5. Engage With TikTok Challenges

Partaking in popular challenges is another option when you’re trying to get more views on TikTok. Challenges are a kind of trend that offer a built-in framework for engaging content, as avid viewers already understand the premise and expectations. This involves creating videos that perform a specific action or task, accompanied by relevant hashtags to increase their visibility. 

Challenges empower you to incite engagement, improve your brand awareness, and capitalize on the platform’s unique culture. But like other trends, it’s important to only engage in challenges that align with your brand and audience. 

6. Leverage TikTok’s Algorithm

Much like any other well-known social media platform, like Instagram, YouTube, or Facebook, TikTok also employs a complex algorithm to curate content and tailor its recommendations to individual users. Working with this algorithm is crucial if you’ve been asking yourself how to get more views on TikTok.

While the exact workings of TikTok’s algorithm are confidential, experts have identified key factors that it likely considers, including but not limited to:

• Watch time
• Completion rate
• Likes, comments, and shares
• Hashtags and sounds
• Account activity

While TikTok verification isn’t directly tied to the algorithm’s ranking factors, it does offer credibility and visibility benefits. This may have to do with the fact that you typically need to meet specific criteria to get verified on TikTok, such as having a significant following, consistent engagement, and a notable presence on the app.

7. Consistency in Posting

When exploring how to boost your TikTok views, you’ll need to keep consistency in mind. Each new video has the potential to reach new viewers and attract them to your profile. Consistent posting builds momentum, often leading to a snowball effect of audience growth.

When you’re creating a content calendar for the platform, you need to keep the best times to post on TikTok in mind. Staying active also keeps your profile fresh in the minds of your viewers, and the TikTok algorithm. In the fast-paced world of TikTok, disappearing for weeks, or even mere days, can make it harder to regain traction and attention.

8. Storytelling Through Visuals

Visual stories have the unique ability to transcend language barriers. They can convey emotions, ideas, and humor even without spoken words, increasing your reach and building stronger connections with your audience. Visual storytelling also enables you to showcase your creative flair and stand out from the crowd.

TikTok’s fast-paced nature demands grabbing viewers’ attention within seconds. Visual storytelling, using dynamic imagery, transitions, and effects, can hook viewers quickly and draw them into your narrative. To achieve the desired impact, though, you must adhere to TikTok video specs and quality requirements.

9. Live Streaming Interaction

Interactive experiences have become paramount in digital storytelling, and they can help you get more views on TikTok, too. Fostering real-time connections can help you deepen your relationship with your audience and establish your profile as an engaging presence on the platform.

Whether you’re just learning how to go live on TikTok or are a seasoned pro, going live boosts your profile higher in the Search and Following Feeds. This temporary surge in visibility can attract new viewers and convert them into loyal followers. The personalized nature of a livestream fosters a stronger connection with your audience, making viewers feel valued and invested in your journey.

10. Use Paid Promotion

While organic growth is the dream on most social media channels, using paid promotion can offer significant advantages, as well. It lets you target your content to specific demographics, interests, and behaviors, ensuring your video reaches an audience that’s more likely to engage with it.

Creating TikTok Videos at Scale

Having a diverse array of videos readily available is essential for growing your TikTok marketing presence. Creating videos at scale not only ensures a consistent presence on the platform but also caters to the diverse preferences of your audience. 

By working with a video marketing partner like QuickFrame, you can streamline the video creation process. We provide brands access to a network of skilled video makers and production teams who can efficiently produce high-quality content that follows TikTok’s specs.

Ready to get more views on TikTok? Reach out to QuickFrame today to learn more about TikTok video production.

Get More Views on TikTok: Final Thoughts

When you’re strategizing how to get more views on TikTok, remember that a one-size-fits-all approach doesn’t exist. You’ll need to use a combination of several different elements to bring your audience together. Whether you’re a newcomer or a TikTok user aiming to broaden your reach, creativity, consistency, and engagement can all help you create a stronger presence on the platform.