Video Ad Creative We Can’t Stop Thinking About | April 2024

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

Dive into this month’s top picks below.

Action Against Hunger

Anatomy of the Video

Style: Animation (2D) 

Industry: Nonprofit 

Platform: Connected TV (CTV) 

Elements: Branding, Clear CTA, Voiceover

Objective: Acquisition

Turnaround: 6-8 weeks

Analysis of the Creative

Video content for nonprofits can be tricky, but Action Against Hunger created an engaging and compelling ad with QuickFrame. With a balance of statistics and emotional appeal, they’ve covered a dreadful issue in an accessible way. 

It can be difficult to nail down the wording for nonprofit ads, especially when it comes to fundraising. But instead of directly asking for donations (don’t get us wrong — this can be an incredibly effective CTA), Action Against Hunger reframed the CTA, encouraging people to become a part of their community

When it comes to non-profit video production, animated explainer videos like this one can give an in-depth overview of your organization. They’re an effective way to gain support from new and existing audiences, acquire new donations, and create awareness for your cause. 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs


Anatomy of the Video

Style: Premium Live Action

Industry: Auto & Vehicle 

Platform: Connected TV (CTV) 

Elements: Background Music, Branding, Product Visuals

Objective: Acquisition

Turnaround: 6-8 weeks

Analysis of the Creative

This Torque ad has “dad joke” written all over it, which we love. In addition to the video’s upbeat and silly tone, it effectively showcases different elements of the product. (Get you a video ad that can do both.) 

The ad starts with a conversation about a key value proposition: the cost. The actor mentions how he doesn’t want to pay $3,000 for a professional ceramic coating, and instead uses Torque to protect his vehicle. Since it starts off with the lower cost value proposition, viewers are likely to wonder about the effectiveness and usability of the product. To help diminish these concerns, they show it’s so easy to use that even kids can do it.  

This proactive approach to frequently asked questions helps answer consumer questions before they even know they have them. Plus, they include other how-to elements throughout the video to underline the simplicity of the product. 

If you’re looking for a way to create a similar video experience, think about the questions you get from potential customers. What benefits do they want to know more about? What concerns do they have? Once you understand what your audience wants and needs to know, you can answer those questions through creative and engaging video content. 

Explore similar videos on Made with QuickFrame


Anatomy of the Video

Style: UGC-Style Live Action 

Industry: Food and Beverage 

Platform: TikTok

Elements: Branding, Product Options, Timely Topic 

Objective: Acquisition

Turnaround: 2-4 weeks

Analysis of the Creative

We’ve chatted about Whataburger’s wing ads before, but we needed to call out this timely version, too. With so many people focused on March Madness (including us, though we like to call it March Adness), the bracket format of this ad is a great way to catch extra attention from viewers who are scrolling their feeds. Interactive brackets and other ranking systems are common (and popular) on social media, especially TikTok, so this is a great platform-specific way to gain momentum with viewers. 

If you’re looking for a way to create a timely connection with your audience, start by digging into their interests. If they, like the Whataburger audience, tuned into the NCAA championship games, you can use basketball-related topics and formats to catch their attention. And it’s no secret that many brands create time-sensitive content around holiday seasons, using the time to connect with consumers who are more engaged than normal. No matter what time of year is outstanding for your brand or audience, you can use timely video creative to drive performance.

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide

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