The Benefits of a Video Production Marketplace

This blog details the benefits of a marketplace approach to video production you can integrate into your marketing teams, from in-house creatives to agency partners. Learn more about QuickFrame’s approach:


The High-Level Benefits of a Video Production Marketplace

While a lot was fast-tracked in 2020, ecommerce marketplaces were disrupting industries long before then. Think about how marketplaces like Airbnb disrupted the hotel industry to connect holiday seekers with property owners. Lyft and Uber disrupted the way we hail cabs by connecting drivers directly with riders. And Hinge (among other dating apps) rewrote the rulebook for how relationships are created by connecting people looking for love where they are the most: on their phones.

Strangely, one of the industries most resistant to change is the creative services industry, which has a reputation for being, well, you know, creative! With the popularity of creative marketplaces like Fiverr and QuickFrame, individuals and brands are becoming accustomed to working remotely with animators, content makers, and video production companies to produce high-quality video ads. In the same way that you can filter for specific requirements on Airbnb, like pet-friendly or no-smoking, video production marketplaces allow brands to search for makers with the hyper-specific skills that their unique video productions require.

A marketplace approach to video production allows you to substantially lower the cost of video production. You can work with creative minds across multiple different disciplines, bringing fresh perspectives to your brand. This diverse base of freelancers and production teams can understand your goals and help you achieve them on time, on trend, and on brand.

Rising media costs may be out of your control, but the way you respond is not. You need to find a cost-efficient, streamlined solution to the video production process to generate content at the scale you need. 

Learn more: Social Media Video Ad Specs & Placements Guide

Unique Understanding of Your Brand

When deciding on a marketplace approach to video production, the decision-makers might have some questions, including, “How will these makers — who have no experience with our company — be able to stay on-brand?”

And it’s a great question! Video content marketplaces, like QuickFrame’s Global Video Hub, can come with dedicated support teams of video professionals to act as a bridge between brands and makers. They can convey all the hyper-specific brand requirements your ads need — in the language makers understand — so your video can be on-brand and in line with your brand’s goals on the first go. Plus, freelance video makers and production teams are used to working with many different brands, which means they know the information they need to clearly tell your brand’s story. Simply put: a marketplace approach to video production can alleviate communication barriers that may traditionally have obscured your brand’s goals.

You need video content at scale to diversify your platforms. Download our free guide to get all the tips and tricks you need to get started!

Making Use of Makers’ Specific Skills

If you have a clear vision for the campaign you want, like a specific technique or aesthetic, video production marketplaces give you the ability to find talented niche artists and makers with these skills. Whether it’s graphic design, live action videography, or an animation production, video marketplaces can connect you to specific makers with the skills you want. Thanks to remote work, geography is no longer an impediment to getting the look you want. 

Regional Specificity 

Speaking of geography, if you want to reach particular markets, video production marketplaces allow you to connect with makers around the world who have a nuanced understanding of specific regions so you can create native videos for each country the ad is running in.

It’s not just a question of language, either. Local makers can provide insight into unique region-specific languages, values, and interests, giving your brand an edge it wouldn’t have had with a more traditional, centralized campaign. 

QuickFrame connects you to a collective of videographers and content makers. Contact us today to connect with a maker!

Drive Diversity through a Video Production Marketplace

Using video production marketplace unlocks a wider array of perspectives, allowing your brand to thread in the diversity and inclusion you’re likely already striving to achieve in your organization. Not only is this paramount to the health of your brand and your ad creative, but it also helps the advertising world take a step in the right direction toward a more accurately represented world. 

Plus, using a video content marketplace can help you reach new and upcoming video makers. These creatives can open your brand up to different ideas and angles you wouldn’t have otherwise considered. These new video campaign ideas can help you reach new audiences. It also opens up the pitching process to people who have creative ideas as a side hustle. They may have the perfect idea for you — without wanting to devote their entire careers to the creative grind.

These makers can also help your brand stay current with trends across new platforms. Snapchat, Twitter, Pinterest, Instagram, Roku, and others not only have different technical requirements, but they also have specific aesthetic demands. Fresher voices are more likely to understand the diverse requirements of engaging consumer attention on these various social channels. This understanding can keep your ad creative relevant for each platform while staying on brand. 

Streamlined End-to-End Process

Video production marketplaces, like QuickFrame, streamline the video creation process for brands of all sizes. Makers can connect with major brands, and brands can find video makers all around the world. With a simplified end-to-end process, brands can create project briefs, bid on content makers, and kick off their projects — all without the chaos of the traditional video production process. Brands can find makers who suit their needs, and makers can find briefs that play to their strengths, resulting in a more effective process for both parties. 

Video Production Marketplace Benefits: The Takeaway

Video production marketplaces are the perfect complement to your in-house and agency teams. Among other things, they can help alleviate the stress of traditional production processes. These marketplaces can help you get the most out of your creative partnerships by connecting makers with brands like yours. 

Looking for creatives who are both hungry and well-matched to your needs? Contact us today to learn how our Maker Community will keep your ad creative on time, on trend, and on brand.

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