When Is the Best Time to Post on Twitter (X) in 2024?

Before you fire off your next tweet without looking at the clock, you might want to think again. Every social media platform’s algorithm takes several components into account, including the best time to post on Twitter — or as it’s now known, X. (For the purposes of this article, and to spare your eyes the constant repetition of “X / Twitter,” we’ll refer to the platform as Twitter henceforth — that’s what the URL still says, anyway.)

With a large user base that spans the globe, Twitter is an effective platform for reaching potential customers. In the past few years, the company has implemented multiple changes to make the site more engaging, including expanding its maximum character count and allowing users to monetize their accounts

Like many other social media platforms, Twitter is also a popular place to share videos. At one point, the company estimated its users view more than 2 billion videos every day. Here, we’ll walk you through how the algorithm works on the platform, the best times to post on Twitter, and some best practices to improve your social media strategy. 

Does Posting Time Matter on Twitter? 

Since posting time is taken into account by the Twitter algorithm, posting time is important. The more people you reach right away, the more likely the algorithm is to extend your post to more users. 

You can improve your chances of successfully reaching a wider audience by posting when people are more likely to be on the site. While people do tend to engage with long-form videos in the evening and on weekends, they’re more likely to scroll through social media platforms, including Twitter, in the morning.

Understanding the Twitter Algorithm

While Twitter users can search for and follow you on their own, the Twitter algorithm adds content to each user’s For You feed based on how they engage with content on the site. If your potential customers have their feeds set to For You or Following, the algorithm will move content up or down based on their interests.

By taking the time to understand your audience and their needs, you can drive relevant content to them on the platform. Plus, with related hashtags and topics, you can more effectively tell social media algorithms what your content is about, which helps them to share it with the right people.

Best Times To Post on Twitter

Knowing the best times to post on Twitter will help you schedule your posts and tailor your video marketing content to reach a broader range of people. These guidelines can provide you with a starting point as you develop your Twitter marketing strategy. 


According to Sprout Social, between 9 a.m. and 1 p.m. is when you’re likely to get the most engagement on Twitter (X). Twitter is a popular platform for users checking out trending topics and looking for local news. Throughout the week, the site sees its highest engagement levels later in the morning. For QuickFrame’s Twitter profile, the best time to post is between 11:45 a.m. and 12:15 p.m., in line with the general data. 


Overall, Tuesday is a popular day for Twitter engagement, with the most active times ranging between 9 a.m. and 2 p.m. According to the same study, Tuesday is one of the most popular weekdays for Twitter engagement overall. For QuickFrame, our optimal posting times run on the later end of this data. 12:45 to 1:15 p.m. is the best time for our brand to post on Twitter. 


Wednesday is another high-traffic day for Twitter users, with popular times again ranging from 9 a.m. to 1 p.m. (Are you beginning to see a pattern?) QuickFrame’s best times to post on Twitter — from 12:15 to 12:45 p.m. — align with this data. 


According to Sprout Social, Twitter engagement is strong on Thursdays, too. From about 9 a.m. to 2 p.m., many brands can drive significant engagement with current and potential followers. For QuickFrame, our best times to post are much different: between 8:30 and 9:30 p.m. 


On Fridays, you’ve got a shorter window to catch your audience’s attention. According to the same study, between 9 a.m. and 12 p.m. are the best times to post on Fridays. QuickFrame’s Friday timeframe is a bit later than the average data, between 2:30 and 3:30 p.m. 


Across industries, Saturday has some of the lightest engagement as people ditch their phones to unplug and enjoy the weekend. But if you’ve got your mind set on posting, you’ll want to aim between 9 and 10 a.m. QuickFrame’s Twitter account is usually quiet on Saturdays, but if we did post, the best time would be — again, a little later than the data — between 2 and 3 p.m. 


Overall, Sunday is the worst day to post on Twitter if you want to engage a large group of people. You can still reach your audience with targeted content, but you should expect less of a response. 

Considerations for Timing Your Twitter Posts

No matter where your brand is located, Twitter can help you reach your target audience. With the ability to connect with global and local audiences, you can reach people around the world, build awareness, and drive traffic to your website. But there are some considerations to keep in mind while you’re creating your Twitter content strategy. 

Time Zones

If your marketing team operates in a different time zone than your core customer base, make sure you time your tweets around your audience’s time zone. You want to reach potential customers when they‘re online. For example, if your marketing team is in Chicago but you’re tweeting to promote a branch in California, you’ll be two hours ahead, and your audience may not see your content. 

Geographic Location

With Twitter, you can add your location to different posts, which helps the algorithm know who is most likely to engage with your content. Plus, users can filter tweets based on their locations, so adding a location can help more people find your brand. 

User Behaviors

For your audience, peak engagement times may differ from industry averages. You can determine the best time to reach your particular audience by monitoring your tweets and taking note of which ones get the most engagement. Track trends and engagement rates on your own Twitter feed to get a better sense of user behaviors for your audience. 

Engagement Trends

In 2024, Twitter users still commonly use the site to stay up to date on news and current events. Because of this, you might see an uptick in traffic during major world events or when important news breaks (including headlines about the platform itself). It’s in poor taste to promote your business using a hashtag related to a crisis, of course, so make sure to keep an eye out for events around the globe. 

When the time is right, however, you can post on the heels of large events, such as the Olympics, which can help boost your visibility. 

Types of Content

Certain types of video content are appropriate for engaging your audience at different times of the week. You’ll want to test different content types, including text, photo, and video posts, to find what works best for your audience. Once you know what’s most effective, you can continue narrowing it down and refining the content. For example, once you know your audience loves a good video production, you can test to see whether they prefer live-action or animated videos. 

Related: When Is the Best Time To Post on Social Media?

How To Measure Success

To gauge your marketing efforts, look at some of your key performance indicators (KPIs), including follower growth, mentions, top tweets, profile visits, and video performance. Keeping track of these metrics over time will help you better understand how your audience is growing and what types of content are getting the most traction. 

It’s Not a Perfect Science

Although Twitter users, on average, are more likely to engage with your brand in the morning during the week, this isn’t a rule across the board. Your ideal times may vary based on your industry and customer demographics. If you’re just starting out or refreshing your brand’s social media presence, research other brands in your industry to see when your customers are most likely to engage. 

Use Twitter Analytics

Twitter analytics can give you helpful insights into your followers’ behaviors and top-performing tweets. Plus, this lets you know which content didn’t land quite right with your audience, so you can optimize your strategy. With these tools, you can learn what resonates with members of your target audience and when you’re most likely to reach them on the platform. 

Test, Test, and Test Some More

To understand which posts will draw in the most users, keep sharing content. The beauty of Twitter is that it’s easy to use. You can tweet multiple times a day to draw new viewers to your videos but don’t share too much content. Over-posting can make you look like spam to the algorithm, and no one wants that. 

Twitter also lets you promote posts through paid ad campaigns. For these, try multivariate testing to find out which elements of your ads are most effective with your audience. While just on one platform, this can serve as a starting point for your ads on other social media networks. These tests help you assess which ads will be more effective with your target audience. 

Related: Twitter Video Ad Specs & Placements Guide

Making Twitter Videos at Scale

Short-form videos are the most appropriate for Twitter, but even these can be time-consuming when you’re trying to produce several of them at the same time. When you’re trying to scale your business, creating Twitter videos might not be the first thing on your mind. 

That’s where QuickFrame comes in. With our end-to-end video production platform, we connect brands like yours to leading video makers and production teams around the globe. We’ll work with you to understand your use case and desired results and pair you with an experienced video expert who’s ready to make custom videos for your brand. 

Ready to get started? Contact us today

When To Post on Twitter: Final Thoughts

Optimal Twitter post times vary across industries and from business to business, so it’s essential to find what works best for you — and to stay abreast of the platform’s ongoing evolutions. By posting often and using analytics to understand your followers, you can learn the best times to engage your audience and build your brand.

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