Video Ad Creative We Can’t Stop Thinking About | May 2022

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we round up a selection of the best ad creative we’ve recently enabled brand’s to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

How about specs for Social? Social Media Video Ad Specs & Placements Guide

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TITLE Boxing Club

Anatomy of the Video

• Type: Brand Commercial
• Style: Live Action
• Industry: Health and Wellness
• Platform: CTV
• Elements: Dynamic Storytelling, On-Screen Text, CTA
• Objective: Product Spotlight, Brand Marketing
• Turnaround: 8 weeks

Analysis of the Creative

There’s a lot of best practices out there when it comes to creating video ads, but there’s one I personally believe sits well above all the rest: establishing an incredible opening hook. It’s the single most important factor in a viewer determining whether or not to stick around and watch your ad, or use it as an opportunity for a bathroom break. We’re very confident that this ad from Title Boxing Club is one that’ll leave you glued to the tube.

The video opens on a boxing announcer–liberally inspired by the great Michael Buffer–but something’s different. This isn’t a boxing ring, but someone’s living room. And the boxers that are being introduced aren’t Heavyweight Champions, but regular folks, like you or I. This drills in the point TITLE Boxing Club is trying to make with their ad: anyone can get started in this sport. And they’re here to help.

That sense of relatability is reinforced in the ad copy, highlighting the fact that even if you work sixty hours a week, or have never been able to stay committed to an exercise regime, you can find success with their on-demand app. My personal favorite creative element? They opted to shoot handheld over using a steadicam, which gives the hook a sense of verité-realism, like they’ve dropped the viewer into the middle of the MGM Grand in Las Vegas.

Olly

Anatomy of the Video

• Type: Product Spotlight
• Style: Motion Graphics
• Industry: Health and Wellness
• Platform: Ecommerce Site
• Elements: On-screen text, Motion Graphics
• Objective: Brand Marketing
• Turnaround: 2 weeks

Analysis of the Creative

Look, naturally we love big video content ideas. It’s a spectacular way to make an impression if you come out swinging. With that being said, don’t mistake our eagerness for you to think outside of the box to mean that you must always reinvent the wheel with your ad creative. Take for instance this spot we recently enabled Olly to create for a multitude of different platforms, from their eCommerce website to paid social channels like Facebook and Instagram. 

Rather than starting from scratch, they repurpose previously existing assets into new video content tailored to the tech specs of each platform. By layering in motion graphics and additional creative elements–like customer reviews via on-screen text–they’re able to refresh static product images so they feel like a completely new piece of content. Just don’t forget: your big ideas are great. But your small ones can sometimes be even better.

Brooklinen

Anatomy of the Video

• Type: Product Spotlight
• Style: User Generated Content
• Industry: CPG
• Platform: TikTok, Instagram
• Elements: On-screen text, Voice Over
• Objective: Brand Marketing
• Turnaround: 3 weeks

Analysis of the Creative

You know that gif of Eric Andre holding onto a set of gates, bellowing, “Let me in! Let me in!” as he struggles to get inside? Yeah, that’s how all brands feel about TikTok nowadays. Here’s the thing: you don’t need killer dance moves or a Gen Z social media manager to make an impact on the app. You just need to rethink your creative mindset and leverage best practices for creating viral content, like in this ad from Brooklinen.

Instantly they establish “This is a TikTok video” thanks in part to the on-screen text and monotone voice that gives users the impression of the robotic AI voice effects TikTokers have a love/hate relationship with. But the ad’s power goes beyond just it’s design elements. They create value by offering up three life hacks for making your bed by exclusively using Brooklinen products. It allows them to not only position themselves as a leader in linen, but it creates a story that viewers can follow, giving them the ability to see themselves using the product.

Best of all? It’s aping the style of User-Generated Content, but by using multiple camera angles and expert cinematography, it’s given the fresh look of broadcast-quality ad creative.

Nurx

Anatomy of the Video

• Type: Product Spotlight
• Style: Standard Live Action
• Industry: Health & Wellness
• Platform: CTV/OTT/Linear
• Elements: Motion Graphics, On-screen text, CTA
• Objective: Product Marketing, Brand Marketing
• Turnaround: 6 weeks

Analysis of the Creative

What can we say, we absolutely love NURX. They’re a brand who have always stayed on the cutting edge of using video marketing to break into new platforms and reach new consumers through their keen eye towards creative and their expertly crafted messaging. Their latest video ads are no different.

The primary reason we can’t stop thinking about this is because of its script. It should surprise literally no one that advertisers have historically been reluctant to talk frankly about women’s reproductive health issues. I’m sure you can come to your own conclusion pretty easily on why that is, but these tides are changing, and NURX is leading the way. This is an ad made by and for women, and the relatability they aim to inspire is clear and effective.

Women’s bodily autonomy is a human right. Luckily brands like NURX are actively underlining the importance of directly addressing women’s health issues through frank and approachable language in their advertisements. Here’s to more brands following suit in the near-future